Innovation in Marketing

We reach more buyers than any other real estate agent. One thing is for certain - You can't sell a secret!

The power of marketing is crucial when promoting and attracting buyers in a competitive market.

Ray White Double Bay Group designs individual marketing programs that are tailored to your specific needs and goals. Each property is unique and every vendor has individual requirements.

• We understand the local media options and how best to use them to the advantage of each transaction. As part of the largest property advertiser in Australia we know how to generate maximum market coverage.
• Our aim is to target qualified buyers through a variety of selected media and sales techniques and our size helps ensure that the media rates remain very competitive and cost effective.
• Our Internet marketing is the cornerstone to every successful transaction and provides local and world wide reach.

Through the combination of our marketing and exclusive database, we will always work towards achieving the maximum price by promoting your property to a wider market place.

Signage - your 24hr advert	Direct Mail - The buyer might be around the corner	Print Media - Promoting your property to the wider regional market place	Magazine - Attracting the out-of-area buyers creating more competition

Leading Edge Marketing Technology

Ray White Double Bay Group has an ongoing commitment to remaning at the forefront of real estate marketing - something we know delivers better results for our clients.

The Group is no stranger to innovative marketing being the first real estate agency to embrace full colour advertising in the 1990's, well before it became the norm.

Today the Ray White Double Bay Group continues to set the pace leveraging the power of technology and clever thinking.

• Tools such as our comprehensive buyer database linked to our eMagazine, helps to match buyers and sellers in a highly targeted way, across multiple markets.
• Living Edge Magazine showcasing the latest auction properties in the Eastern Subrubs delivered to 100,000 points of contact including cafes and residences every fortnight.
• Our Sneak Preview Club email alert is the ideal means for us to reach those buyers interested in newly listed property details ahead of any print media marketing.
• Our dedicated 13 77 77 telephone number hotline also assists a wider range of buyers via a single point of contact.
• Our innovative OFI.tv allows us to showcase properties online for buyers to view in a high definition video format and are PodCast to iTunes and downloadable to the latest smart phone technologies such as the Apple iPhone

Research also shows that 87% of buyers in the property market use the Internet as their primary media to search for a property.

• Our website, rwdbgroup.com coupled with leading real estate portals, domain.com.au, realestate.com.au and raywhite.com  consistently generates high traffic volumes and enquiries making it a key element of our marketing and it is an area we are always evolving.

Together all these tools are designed to attract the right buyer to your property and create competition leading to an outstanding result.

Digital Marketing enabling local and world wide reach by attracting buyers through our website and leading portals

Our innovative eMagazine is emailed to our Ray White database of over 500,000 contacts

Comprehensive Database of Pre-qualified Buyers

We have invested in the latest database and email marketing technology to increase the efficiency and decrease the time it takes to match buyers and sellers in a highly targeted way across multiple markets.

Currently we have over 500,000 registered contacts who are located locally, nationally and internationally. Every month we email each contact the latest eMagazine which incorporates the latest Residential, Prestige, Commercial, Industrial and Rural properties for sale across Australia.

This highly effective marketing tool allows us to showcase your property to a wider audience and typically we find that many Interstate and Overseas buyers read our eMagazine as access to local print media advertising is limited, often unavailable.

eMagazine web interface - click image to view

Ray White eMagazine Benefits:

• Highlights up to 4 professional images per property
• Incorporates Ray White Double Bay Group's innovative OFI.tv Property Video
• Links your property to our website to capture all enquires
• Distributed monthly by email to the entire database of registered contacts. *Currently over 500,000 contacts.
• Viewable in 35 languages
• Features multiple magazines including residential, prestige, commercial & rural which alerts buyers looking at other market segments as to whats for sale across the nation
• Ideal for Interstate and Overseas buyers who dont have access to the local market & print media advertising
• Provides an accurate system for measuring, tracking and reporting readership and enquires

Breakdown of readership for each monthly eMagazine which highlights the highly targeted approach